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BRAND STRATEGY

Smart logo development brings your brand to life!

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The best brands stick in our brain because their presence is defined by the repetition of the same logo, fonts, colours and images.


Once we see them enough, they become instantly recognizable, bringing us a clear sense of reliability and security.


Developing a consistent brand starts with creating a brand strategy. It governs the composition, design, and general look-and-feel of your company’s brand.

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BRAND GUIDELINES

I Maintain a cohesive identity with a brand system. 

With your Brand Guidelines I will establish aspects and parameters of your fonts, colours, graphics, images, and icons for consistency and unity, ensuring that your brand stands out from the crowd with premium visual design solutions. 


The Brand Guideline dictates the layout of a blog, website, advertisement, and similar marketing collateral.


Your branding rule book helps graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. It will contain:

 

  • Proportional aspects of your logo

  • Logo usages

  • Typeface details and priorities

  • Color pallet specifications

  • Logo styles (lock-ups)

  • Logo best practices

  • Branding images support

  • Icon sets

  • Stationery & Business card templates

  • Promotional item mockups

PRINT & PRODUCTS

It’s not just about the visual elements of a brand!

Prints & products have to follow the rules of brand consistency and this is the key to build awareness that allows the customer to easily and immediately recognise your brand.

My work practices keep the design aligned with the core brand values all through your marketing and stationery media.

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  • Business cards 
  • Flyers
  • Stationery
  • Brochures
  • Advertising 
  • Packaging
  • Signs
  • Posters
  • Vehicle signage
  • Editorial
  • Etc...
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