Stand out from your competition with a unique and memorable logo that will be the face of your business!

I listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable me to make the invisible visible.

  • Naming

  • Design Brief

  • Brainstorm

  • Digital Draft

  • Typography & Colour

  • Delivery



Naming - Everything starts with your company’s name. If necessary I will help you with technical and creative processes for naming your business.

Design Brief - There’s no one-size-fits-all for a logo design. The first step is to understand what kind of impressions the brand is aiming for - design brief is the tool I use to complete this task and it will be done in a meeting with you. Next is competitors, industry leaders and clientele research. A list of where the logo will be used will complete this phase.

Brainstorm - The creative technique, followed by sketching out a bunch of different logo ideas to see how they look outside my head. 
Digital Draft - Once I have the concept developed I will create digital drafts in a vector software, all while listening to my favorite album to boost creativity!
Feedback - By now I will have a few logo design options for you to choose from with different colour as well a typography.
Another meeting with you for feedback and selection of your favorite design to confirm the elements I need to refine the final logo design.
Delivery - Your logo will be delivered to you in a variety of different files:
  • Vector files, Adobe Illustrator (AI);
  • Layered PDF files;
  • Web files, PNG - transparent backgrounds;

*Basic variations of the logo, such as full colour black, white and monochrome will be included on the package if required.